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ACCC sues Samsung for misleading ads promoting water resistant Galaxy phones

ACCC sues Samsung for misleading ads promoting water resistant Galaxy phones

Samsung Electronics is being sued by the Australian Competition and Consumer Commission (ACCC) on grounds of deluding clients by advancing its Galaxy cell phones as water safe in about 300 promotions over all media. 

For example, in the advancement of its Galaxy S7 territory cell phones, Samsung communicated that- 

You can convey the all new Samsung Galaxy S7 and S7 edge anyplace you go, in the downpour or under the shower even inside the pool upto 30 minutes or 1.5 meters under 

Different examples incorporate promotions of different Galaxy cell phones delineating the telephone being utilized at shorelines and even in the ocean, among which one has the inscription "catching your Sunday surf session at the shoreline", and another portrays a man gliding on an inflatable with a water-sprinkled telephone on his chest. 

ACCC has expressed that Samsung had not directed the essential of adequate testing to know how freshwater or saltwater presentation would really influence their cell phones. 

Conflictingly, some Galaxy model clients were exhorted by the organization that the telephones were inadmissible for shoreline or pool use. 

The ACCC claims Samsung's ads erroneously and misleadingly spoken to Galaxy telephones would be appropriate for use in, or for presentation to, a wide range of water … when this was not the situation – Rod Sims, Chairman, ACCC 

Besides, Samsung revoked guarantee claims when clients harmed their telephones upon introduction to water. 

Samsung demonstrated the Galaxy telephones utilized in circumstances they shouldn't be to draw in clients. Samsung's notices, we accept, denied shoppers an educated decision and gave Samsung an unjustifiable upper hand – Rod Sims, Chairman, ACCC 

As expressed on its site, Samsung has chosen to back up its ads. The hardware monster has consented to conform to Australian law and will guard the case. 

In the event that the suit is effective it could result in multi-million dollar fines. Law breaks preceding September 1, 2008, can attract punishments up to A$1.1 million, and those after September 1, 2008, up to A$10 million, triple the advantage of the lead or as much as 10% of yearly turnover.

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