HubFirms : Blog -Do not miss out these Ecommerce Development Trends 2020

Do not miss out these Ecommerce Development Trends 2020

Do not miss out these Ecommerce Development Trends 2020

Do not miss out these Ecommerce Development Trends 2020

Ecommerce is growing at a quick pace these days. With the increasing competition in the online market these days, you need to think out of the box and come up with innovative ecommerce trends to boost your online business. Top technologies such as Magento, WooCommerce, Opencart, NopCommerce and others are used for building ecommerce websites.

  1. Personalization

Ecommerce personalization is a great trick that creates unique shopping experiences for the users matching their shopping and browsing trends. Gone are the days when one-size-fits-all approach worked for ecommerce. Retailers should focus on providing a highly personalized shopping experience to boost revenue by 10% - 20% as it helps consumers feel a connection to the brands.

Online shoppers expect a seamless and personalized shopping experience. Analyzing data and personalization can improve customer experience and increase the conversion rates of ecommerce stores. Artificial intelligence and machine learning can be used to deliver smarter customer experiences.

  1. Mobile Payments

According to a recent research, 4 out of 5 Americans prefer to shop from their smartphones. Mobile-friendly websites are the need of the hour. Newly emerged ecommerce businesses and established giants should focus on improving the user experience on mobile devices. The customers should be able to purchase the products and services using e-wallets.

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  1. Omnichannel experiences

If you aren’t using omnichannel strategy for your ecommerce business, you’re surely losing a lot of opportunities. Your customers should be able to get the same experience across all the touchpoints. It is a known fact that merchants with a good understanding of the omnichannel strategy make more sales that the ones who don’t. With the increasing competition in every sector, you need to deliver a consistent product experience for the online shoppers.

  1. Progressive Web Apps (PWA)

PWAs are going to be a hot trend in 2020. Such apps are a mobile site that look and feel as native mobile apps. Progressive web apps help customers interact with the brands and deliver a seamless experience. For instance: A customer interested to buy furniture may avoid visiting a local retail store. He may want to shop online for the living room furniture. Furniture ecommerce website owners can build an interactive PWA to help users access the site and make a purchase without even downloading the app. Isn’t that great? PWA offers seamless experience to guide the customer and make the right decisions while purchasing products online.

  1. Automation

Automation in ecommerce can help brands expand to a great extent. Expanding your ecommerce business requires a large inventory and fulfillment networks. Using ecommerce automation can help to automate the manual, repetitive tasks and boost the productivity of your business. It would also help to reduce the risk of human error and deliver the best shopping experience to the end customers.

  1. Social media

A lot of customers shop through social media networks. Nowadays, social networking sites are becoming search engines for online shoppers. A lot of platforms are allowing the ecommerce website owners sell directly through their social pages. The ecommerce business owners can embed links and reach to a wider audience using social networking platforms. It boosts the conversion rates and saves advertising costs too.

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  1. Chatbots

Chatbots are a hot trend for ecommerce in 2020. As they allow the store owners to interact with the customers, they provide a seamless experience. Chatbots can answer customers queries and deliver an amazing customer service experience for the ecommerce businesses. They are also used for offering personal attention and thoughtful recommendations to the visitors. Faster response time and personalized responses make the customers happy and satisfied while shopping online.

  1. Voice Search

With the increasing use of Google Assistant, Apple Siri, Alexa, and others, ecommerce giants are shifting towards voice search. Users prefer to voice search rather than typing while looking for products or services. It is essential to optimize your ecommerce store with relevant keywords so that the users can search for the right products easily.

The above list includes a few industry leading ecommerce trends that are likely to dominate the ecommerce market in 2020. There may be a lot of other ecommerce trends that are waiting to penetrate the ecommerce industry in the coming months. Not every trend can fit your business. You need to keep an eye on your industry and make use of the latest tools and technologies to enjoy the maximum ROI. Access your customers’ behaviors and think of unique ways to increase your profits. You should hire the best ecommerce development agency to help you build a future-ready store for helping your business grow.

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Author Biography.

Shweta Kapoor
Shweta Kapoor

Shweta Kapoor has a flair for writing blogs on various topics related to the latest technology trends in the IT industry. She is a blogger and digital marketing enthusiast having 9+ years of experience in the industry. 

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