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Mobile Application UI: The Common Mistakes

Mobile Application UI: The Common Mistakes

Isn’t it annoying to open a mobile app and get instantly bombarded with the unwanted features, cluttered layouts, weird fonts and/or obsolete animations? This is probably the worst nightmare one could have.

It is absolutely right to say that an application’s design can literally make or break its image, rather the brand’s image who owns it. After all, the first thing your users see in your app is its design or UI. It is the deciding factor whether they will continue to interact with your app on a regular basis.

Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that the level of expectation translates to apps, too.

But before we discuss more of UI and its implications, it’s important to know what a successful product is all about?

Well, it is a combination of simple yet effective design, engaging content and some out-of-the-box features. And yes, you need an extra bit of luck too.

When we specifically talk about UI, several enterprises spend most of their time in fixing out the question, how to maximize their reach and optimize a high rate of user engagement. Well, they need to know that good design is a combination of multiple factors. We can say smart research, exposure to the latest tools, creative thinking, dedication and team collaboration are the most desired ingredients to develop best designs.

Usually, all the designers strive at providing an excellent user experience to achieve more user engagement. But, often one small UX mistake can make a lot of difference. An entire product can be wiped out from the market if users find UX shortfalls.

The following statistics prove that:

  1. 38% of people will leave a website/app if the content or layout is unattractive.
  2. 95% of visitors agreed that good user experience is the most important part of a website/app.
  3. 94% of people will close and stop trusting a website/app if web design is degraded.

In order to save you from such shortfalls, we have prepared a list of common UX mistakes that you must avoid revamping your current and future application development assignments.

Font Blunders
There is no harm in producing designs packed with innovative typefaces but you need to keep a check on the fonts you use. While working on novelty options, UX designers usually end up ignoring the impact of fonts on users. For instance, an extremely bold or small font can make a word unreadable. Here are a few commonly made font-related mistakes:

  1. Too Many Fonts
  2. Unreadable Fonts
  3. Off-brand & Off-story Fonts

Ensure your fonts compliment other UI elements and don’t interfere with the app’s functionality. If a font overpowers your website or app page, it can be distracting.

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Cluttered Layout
If you are a designer, you might love your creative mess, but what about your customers?

Cluttered app pages are frustrating to users. Too many elements on a single page put the buyers into confusion and end up distracting them. Not knowing where to look, the user can miss your CTA or an important discount, slipping right through your salespeople’s fingers. That’s one conversion less.

Here’s what happens when your website isn’t tidy enough:

A visitor comes to your app to search for something or the other (bear in mind that they don’t always know what that is) until they eventually become overwhelmed and frustrated with too many elements. This will make them leave without making a purchase, and in most cases, never return.

And here’s how to avoid that:

Place only the necessary elements such as the CTA, concise list of benefits/features of your product or service and some social proof to add credibility to your claims.

Try to focus on a single action so that people intuitively know what step to take next and where that step will lead them.

Too Much Text
Most app visitors don’t read, but comb through the content. Nobody has time to sift through blocks of text.

Too much text on your app pages won’t serve any purpose. Rather, it will either overwhelm your visitors or distract them from taking any action. It might sound okay to brag about your products and services, explain how useful they are and squeeze in as many keywords as you can, but that’s what blogs are for.

The idea is to say a lot with less, which is your text should be thoughtfully written and tested for emotional impact. Trying hitting the right note with convincing yet crisp content.

Large Media Files and Images
Something as simple as file size and download time can make or break the deal for your app.

Images are one of the key factors that engage users. It is always prescribed to use beautiful and powerful imagery, however, ensure you keep an eye on the size of your media files. The reason: users today don’t have time to wait for images/files to load. Thus, even a slight lag can deter them from returning.

Ignoring OS & Designing a One-Size-Fits-All App
When designing an app for a particular operating system (OS), consider the strengths and limitations of that OS. While you can port apps from one OS to another, nothing compares to the native experience you get when an app is specifically built for a particular OS. Moreover, different strategies work differently across devices since not all devices are the same.

For example, almost all iOS devices have different screen sizes than Android devices. By porting apps over, you’re pushing out your app through a screen size it wasn’t designed for. Furthermore, iOS and Android have small but hugely significant interaction design pattern differences, like the location of the “back” button. So, if you build an app for Android and then port it over to iOS, your lack of a “back” button in the top-left hand corner can seriously damage your user experience.

That’s a wrap!

It’s time for you to start fixing these common UI mistakes and gain lifelong customers.

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