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Off-page SEO Techniques That You Should Stop Doing

Off-page SEO Techniques That You Should Stop Doing

Nowadays SEO is becoming more difficult and Google is releasing many algorithm updates and many websites are losing their rank. Here are some Off-page SEO techniques you should stop doing today. These techniques may affect your website rankings negatively. Below are six SEO techniques that you should stop doing. 

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What is Off-page SEO? 

Off-page bis SEO which is short for the term off-site SEO. Basically, Off-page SEO techniques are those actions that we do outside of our website in order to increase rankings in the Google SERP. 

Here I have broken down the Off-page SEO into 3 sections 

1) Link building 

2) Social media marketing or SMM 

3) Brand mentions on other websites without having hyperlinks. 

Is Off-page SEO important and why? 

Many SEO experts say that " backlinks are not important for ranking better in Google SERP". 

It is half correct and half incorrect. Don't get confused. Here is the thing. 

The statement is true in the case where you are targeting a focus keyword with a low competition or low keyword difficulty. In this case, if you provide quality content and with good on-page optimization, your page will rank easily without many backlinks. but in the case of a highly competitive keyword, on-page optimization and quality content alone will not do the thing. Here you will need lots of quality links pointing towards your website. So, if you are starting a new website focus for less competitive longtail keywords and once it ranks well and automatically you will gain quality backlinks and then you can focus on highly competitive keywords.  

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