HubFirms : Blog -Role of Digital Marketing for Effective Business Growth
HubFirms : Blog -Role of Digital Marketing for Effective Business Growth
Role of Digital Marketing for Effective Business Growth
Digital marketing has become a necessity for businesses across the globe. If you want your brand to gain recognition among the masses then you have to promote it on various digital platforms. This is because of the growing number of internet users and their rapidly increasing interest in surfing the World Wide Web. Majority of people I know are hooked to the internet for most part of their day. They frequent their social media accounts, participate in online polls, checkout the latest in the world of fashion by logging on to different fashion blogs, read/ watch videos about various things that interest them and engage in several other activities online. We are sure you have a similar story to tell. This makes it quite clear why brands, these days, are investing in digital marketing. Read on to take a closer look at the role of digital marketing for effective business growth.
What is Digital Marketing?
Before we get to the role of digital marketing for business growth, let us understand as to what digital marketing is all about. Digital marketing involves all kinds of promotional activities carried out on different digital platforms to create strong online image for businesses and professionals. Digital marketing involves content marketing, social media marketing, e-mail marketing, online banner advertising, pay per click advertising, search engine marketing, website marketing and video marketing among others.All these channels are used to gain visibility in the digital space as the world has actually gone online. Digital marketing has become more of a survival tactic for businesses in the current era. You cannot do well in the market if you do not have an online presence. Effective digital marketing is a sure way to beat your competitors and create trust among clients.
Role of Digital Marketing for Business Growth
Let us now understand as to why digital marketing has become the need of the hour and how it is helping businesses grow.
Digital Platforms – An Effective Means to Spread Brand Awareness
As already mentioned, most people are actively using internet these days. So, what can be a better way to promote your brand than using this means?
The Use of Social Media
The introduction of social media platforms such as Facebook and Twitter is largely responsible for the increasing use of internet. People love browsing through social media pages to take a glance at all that is happening in the lives of their near and dear ones as well as the rest of the world. So, there is a high probability that most of your potential buyers also frequent such online platforms. And if you want to grab their attention, you need to promote your brand strategically on these platforms.
Besides, statistics reveal that more than one-third of online shoppers use social media for purchase inspiration. So, this means this platform offers a great opportunity to influence the purchasing decision of potential buyers.
Facebook videos are said to influence online shoppers more than any other medium. Nevertheless, video marketing, in general, proves to be an effective way to market your products and services online. Research reveals that ecommerce portals that use product videos stand a chance to increase their sales by a whopping 144%. Thus, more and more brands are investing in it.
Video marketing is certainly catching up momentum. It has been observed that people are far more likely to remember video content compared to any other form of content. So, online video ads are a great way to influence them. People actually look forward to videos as they browse through the internet. No wonder YouTube has earned immense popularity.
Other Digital Marketing Tactics
In addition to this, you should also use various other digital marketing techniques such as emails, mobile apps and pop-under advertising to further this task. Together, they help in gaining widespread visibility.
An Easy and Effective Way to Connect with Customers and Prospects
Digital marketing undoubtedly offers a great opportunity to connect with your existing customers as well as potential clients. I am sure you will agree that connecting with customers has never been this easy. Traditional marketing methods offer one way communication. Newspaper advertisements, TV commercials, banners and other such conventional methods of marketing are only capable of conveying your message to the prospects but do not offer the opportunity to connect or bond with them.
On the other hand, digital marketing offers ample opportunity to do so. This can be done by way of social media platforms and online forums. These digital tools facilitate two-way communication. You just have to create attractive social media pages and update them with interesting and engaging posts or start an online forum and encourage people to join in. Your posts should be such that they urge the readers to respond and participate. This is helpful in generating their interest in your brand.
This is also a great way to establish trust among the masses. The more you interact and connect with your prospects, the more credibility you are likely to build.
Choose the Right Digital Platforms to Target Your Potential Customers
People belonging to different sectors, age groups and professions frequent different digital platforms. For instance, working professionals mostly prefer LinkedIn. They are active on this platform as this gives them an opportunity to connect with other professionals and build fruitful business associations. Teenagers, on the other hand, are hooked to Instagram while housewives are more likely to go through parenting and cookery blogs as these platforms give them a chance to read and view things that interest them. Likewise, elderly people usually look for spiritual content online as most of them are spiritually inclined.
So, this means that you can focus on specific digital platforms based on the segment of consumers you aim to target. This is a smart tactic as it helps you drill down to your potential buyers rather than unnecessarily promoting the brand everywhere.
It is also a good idea to create targeted ads based on the information collected. These ads can direct the viewers to your product landing page to help them gather more information about your products. The ads should be persuasive enough to influence the viewer’s buying decision.
You can also personalise the whole thing by sending across customised emails to your potential buyers based on their age, location and buying patterns.
Digital Marketing: To Get Quick Client Feedback and Improvise
Digital platforms are a great place to get feedback from your customers as well as prospects. As you connect with your customers via different digital platforms you get to know about their expectations and requirements with ease. This gives you the scope to improvise and make your products and services more viable.
Improvising the products as per customer feedback is yet another way to get into their good books.
Digital Marketing is a Cost Effective Means to Promote Business
Digital marketing is certainly a cost effective means of promoting your brand. You can reach vast number of people by paying a nominal charge when you choose digital marketing. Brand promotion has never been this affordable and effective.
A Boon for Small Businesses and Budding Artists
Until a decade back, many business owners weren’t able to make it big in the market even though they had great potential. They offered high quality products and earned goodwill in the market but weren’t able to make a wider reach as they couldn’t afford the expensive traditional marketing methods to promote their brand.
Digital marketing has proved to be a boon for small businesses, start up owners and budding professionals. They can seek digital marketing services to promote their brand far and wide without digging a hole in their pocket. So, now big brands no longer have an advantage when it comes spreading brand awareness.
Influencer Marketing: The Next Big Thing
Digital marketing tools and techniques are ever evolving. New and innovative strategies are introduced every now and then to increase brand visibility. One of the techniques that have been catching up lately is influencer marketing. It is an effective way to engage more and more customers and increase brand popularity. Around 60% of marketers believe that this marketing technique will become essentially important in the times to come.
Digital Tools Help Measure Performance in an Instant
With digital marketing you do not just promote your products and services but also get a chance to measure your performance at every step. You can assess as to how well your marketing strategies are working by looking at actual facts and figures rather than vaguely waiting for the customer response.
Check the Website Traffic and Related Reports
Everything gets recorded with the help of digital tools and you get your performance report within no time. To start with, you can check the amount of traffic your website is fetching on an hourly/daily/weekly basis. Website traffic metric also tells as to where your website traffic is coming from. So, you get to know if these are direct visitors, referrals, ones directed from social media pages or those from organic search.
In addition to this, you can find out if your website is getting new visitors or returning visitors. If you are getting new visitors, this means you are posting attractive and interesting content that is driving more and more clicks. If your visitors are paying multiple visits, this means you are uploading interesting and informative content which is bring them back. Besides, you get information about the page views and most visited pages.
You can also find out about the amount of time a visitor spends on your site. This can be computed with the use of Average Session Duration function. Interestingly, you can also know as to where the reader lost interest and left. The Exit Rate option provides this information. Bounce rate, on the other hand, gives a percentage of people who exit the website after visiting just one page.
Know the Conversion Rate
You can check the conversion rate to know the number of conversions made on your website. Conversions can be in terms of the sales made, the number of visitors who subscribed to your page/ website, the number of downloads, etc.
You can also get metrics for social reach and engagement, click through rate, email open rate, cost per acquisition and cost per conversion.
All this gives you a chance to evaluate as to which strategy went wrong and which one worked wonders for you. You can revise your plans and device new strategies accordingly. This gives immense scope for improvisation.
By now you must have clearly understood the role of digital marketing for business growth. If you are looking for an efficient digital marketing agency in Pune to promote your business online then we suggest you go for TT Digitals. The company has a proven track record of offering effective digital marketing services. It has served several clients across the country.
TT Digitals has a team of SEO specialists, content curators, social media marketing experts, digital marketing professionals, excellent web designers and developers and various other professionals that work together to come up with a strong online image for brands.
The team is well aware about the role of digital marketing for effective growth of business. It begins by designing an interesting and informative website for your business. All the web pages are optimized with relevant keywords to ensure the site gets good ranking in search engine results. High quality content is updated consistently on the site to keep it relevant to the latest in the market. The websites are also easy to navigate.
The content marketing strategists at TT Digitals come up with interesting online campaigns to draw attention of more and more customers. Video content is being used widely these days as it is popular among the internet users.
TT Digitals also offers excellent web hosting service. They have different web hosting packages to choose from. You can go for shared server, dedicated server, VPS or cloud server based on your requirement. The servers employed here are powerful. They ensure smooth browsing experience. Complete assistance is provided in case of any technical glitch.
The company has brought fame to several brands and helped them expand by promoting them on different digital platforms. You could be next!
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