The online marketplace is quite overcrowded these days. So, how do you optimize your web presence to make sure that your voice is heard by the target audiences? The best way is to check if you're on page SEO basics that are up-to-date.

Don’t know what is on-page SEO? Here is everything you must know -

On-page SEO is one of the most important pillars of search engine optimization. It is defined as the practice of optimizing the website pages to earn relevant traffic and rank higher in different search engines. It not just involves optimizing the HTML source code of a page, but also optimizing the content displayed on the entire website. In simple words, on-page SEO focuses on all the aspects of a web page that contribute to improving the ranking of your website or a specific web page.

With constantly changing algorithms and SEO practices, on-page SEO has changed over the years. So, it is advised to keep track of the latest practices. Following are some of the most productive factors for a successful on-page SEO -

Meta Descriptions 
Meta descriptions on each website page should be unique. Although they have no direct relation with ranking these days, yet they do have some indirect benefits, such as -

• They make your page look more valuable.
• They impact your site’s click-through rate and also determine search snippet.

SEO specialists recommend avoiding using pseudo-sentences loaded with keywords. Always create descriptions that are engaging and meaningful for visitors.

• Title Tags 
  Writing unique title tags is also an important on-page SEO factor. Pages with descriptive, keyword-targeted and unique titles tend to rank higher than those with duplicate or randomly created titles.
   
• Direct Product Linking 
  If you have a huge website consisting of thousands of pages, a flat architecture is definitely not desirable. So, you may look forward to a hierarchical approach, which is a great way to ensure that the paths are clear to both the site visitors and the crawlers. However, in this approach, the critical website pages are left with only a little ranking power. Hence, it is advised to add direct product linking on the home page. For example, you can create a ‘Featured Products’ category on the home page and link your inner pages.
   
• Internal Anchor Text 
  Keyword strategy is based on the common usage of words by the users, and an internal anchor text is a reflection of this keyword strategy itself. Therefore, whenever you create internal anchor texts, use words or labels that are easily understood by the users.
   
• URL Strings
  The URL strings should be concise and short, as according to A hrefs, short URLs rank better in search results. Hence, while creating the URL string for your web page, make sure you keep this in mind. Experts believe that short URLs are easy to embed or share, which in turn, creates a better user experience.
   
• User-Friendly Content 
  The content you publish on your website is that it should be unique and match user intent, i.e. the content should explain what exactly you are offering. Hence, while creating a user-friendly content, you must think as if having a quality conversation with your readers. Then only, you can create a worthy content that persuades your customers.
   
• Images 
  To improve your site SEO, you must include images within your content. This will make your website a visual treat for the users and attract more visitors to your site. Do include descriptions, ALT texts, keywords and titles for images, so that your website is easily discoverable on Google images.

Following these ranking factors, you can get a best SEO services, which gives the right signals to the search engines. Implementing only one or two of these factors won’t do wonders for your website. Hence, make sure to keep an eye on all the factors, as they are very effective for boosting your site’s traffic and ranking.